23E24000 - Brand Management, Lecture, 19.4.2022-24.5.2022
Kurssiasetusten perusteella kurssi on päättynyt 24.05.2022 Etsi kursseja: 23E24000
Assignment 1
Suorituksen vaatimukset
Palautettava viimeistään: maanantaina 2. toukokuuta 2022, 23.59
Assignment 1 – Projective Techniques to understand brand complexity and width
Think of your favorite brand. Now imagine this brand as each one of the elements below. Explain your choice of each element in 2 to 3 sentences.
1)an animal
2)an image
3)a public persona (PS: Not the official brand ambassador)
4)a feeling/emotion
5)a relationship
6)a place