MLI26C730 - Consumer Culture, Lecture, 10.6.2024-28.6.2024
This course space end date is set to 28.06.2024 Search Courses: MLI26C730
Session 13: Cultural ~Strategy
Completion requirements
A cultural icon is a powerful cultural symbol that champions an ideology that resonates, that people care about, and so they use the brand in their everyday lives, an important component of their identities. In this session we will bring together our learning about consumer culture to identify how such knowledge might be used to drive marketing strategy.