Papers for Class Presentation and Further Reading
Aaker 1996 Measuring brand equity.pdf1.1Mt
Aaker 2000 Brand relationship spectrum in Brand Architecture.pdf913Kt
Aaker 2004 Leveraging the Corporate Brand.pdf185.2Kt
Berry 2000 Cultivating Service Brand Equity.pdf1.4Mt
Brodie 2006 The Service Brand.pdf100Kt
Cayla 2008 A Cultural Approach to Branding.pdf2.5Mt
Conejo 2015 Brand as Semiotic Marketing Systems.pdf309.7Kt
Deighton 2002 How Snapple got its Juice back.pdf3Mt
Deighton 2009 Interactivitys Unanticipated Consequences for Marketers and Marketing.pdf237.9Kt
Dessart 2015.pdf325.2Kt
Diamond 2009 Closing the Loop on Sociocultural Branding Research (Only Intro Conclusion).pdf212.4Kt
Fournier Alvarez 2012 Brands as relationship partners.pdf218.3Kt
Fournier 1998 Brand Relationships.pdf4.7Mt
Fournier 2011 The uninvited brand.pdf230.8Kt
Gensler 2013 Managing Brands in the Social Media Environment.pdf462.3Kt
Holt 2003 How to Build an Iconic Brand.pdf1.4Mt
Holt 2006 Cultural branding.pdf117.5Kt
Holt 2009 Brands and Branding (White Paper).pdf1.1Mt
Keller 1999 Brand-Report-Card.pdf393Kt
Keller 2009 Building brands in modern marketing world.pdf158.8Kt
Riley 2000 The Service Brand as Relationships Builder.pdf123.6Kt
Schultz 2003 Lego corporate branding.pdf351.5Kt
Urde 2016 The brand core and its management over time.pdf817.5Kt