Papers for Class Presentation and Further Reading
Aaker 1996 Measuring brand equity.pdf1.1MB
Aaker 2000 Brand relationship spectrum in Brand Architecture.pdf913KB
Aaker 2004 Leveraging the Corporate Brand.pdf185.2KB
Berry 2000 Cultivating Service Brand Equity.pdf1.4MB
Brodie 2006 The Service Brand.pdf100KB
Cayla 2008 A Cultural Approach to Branding.pdf2.5MB
Conejo 2015 Brand as Semiotic Marketing Systems.pdf309.7KB
Deighton 2002 How Snapple got its Juice back.pdf3MB
Deighton 2009 Interactivitys Unanticipated Consequences for Marketers and Marketing.pdf237.9KB
Dessart 2015.pdf325.2KB
Diamond 2009 Closing the Loop on Sociocultural Branding Research (Only Intro Conclusion).pdf212.4KB
Fournier Alvarez 2012 Brands as relationship partners.pdf218.3KB
Fournier 1998 Brand Relationships.pdf4.7MB
Fournier 2011 The uninvited brand.pdf230.8KB
Gensler 2013 Managing Brands in the Social Media Environment.pdf462.3KB
Holt 2003 How to Build an Iconic Brand.pdf1.4MB
Holt 2006 Cultural branding.pdf117.5KB
Holt 2009 Brands and Branding (White Paper).pdf1.1MB
Keller 1999 Brand-Report-Card.pdf393KB
Keller 2009 Building brands in modern marketing world.pdf158.8KB
Riley 2000 The Service Brand as Relationships Builder.pdf123.6KB
Schultz 2003 Lego corporate branding.pdf351.5KB
Urde 2016 The brand core and its management over time.pdf817.5KB