CS-E5140 - Global Business in the Digital Age, 18.04.2019-23.05.2019
This course space end date is set to 23.05.2019 Search Courses: CS-E5140
2nd session 25.04.2019, Learning Hub Atrium, TUAS, Maarintie 8
Lecture topics:
1. Flipped classroom: Reflection of the online module parts:
- 1. Go-to-market process - Customer and Market Focus (slides);
- 2. Go-to-market process - Product Market Fit (slides);
2. G2M-process theory lectures: 1. Business Case and Market Analysis, 2. Offering Analysis, by Dr. Jussi Autere;
3. Companies presenting their Internationalization challenges; Company Case presentations 25.04.2019;
4.Launch of the course project phase: 1 Product-Market Fit Analysis and Internal Environment Analysis (Lecture slides 25.04.2019);