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23E24000 - Brand Management, 15.04.2020-20.05.2020
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School of Business
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23e24000 - br...
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Lecture Videos
Here you will find videos of all the lectures.
Lecture 1 Course Practicalities and Intro to Brand Management.mp4
163.7MB
Lecture 2 - Audio recording.m4a
35.2MB
Lecture 5_Part 1.mp4
56.3MB
Lecture 5_Part 2.mp4
51.6MB
Session 3 - Part I.mp4
7.3MB
Session 3 - Part II.mp4
64.2MB
Session 4_Audio.m4a
40.1MB
Session 6.mp4
78.9MB
Session 7.mp4
78.7MB
Session 8.mp4
68.4MB
Session 9.mp4
135.5MB
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Assignment 1 - Understanding Brand Relationships
Assignment 2 - Understanding Brand Equity
Assignment 3 - Brands and Digitalization
Assignment 4 - Brands moving across cultures and markets
Final Essay
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Readings for Class ►
23E24000 - Brand Management, 15.04.2020-20.05.2020
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