23C59000 - Consumer research, 08.09.2020-15.10.2020
This course space end date is set to 15.10.2020 Search Courses: 23C59000
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Topic outline
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Welcome to the course Consumer Research!
You can find the course schedule, mandatory readings and assignment deadlines from the Excel-document in the material -section.
ASSIGNMENT DEADLINES
17.9. DUE: Article analysis 1 (individual). Submit file to Mycourses.
24.9. DUE: Research pitch, film via Zoom/Teams/Panopto and submit via Mycourses.
1.10. DUE: Article analysis 2 (individual). Submit file to Mycourses.
13.10. DUE: Presentation of research proposal. Submit video to MyCourses.
16.10. DUE: Learning diary (individual) due. Submit file to Mycourses.
19.10. DUE: Written research proposal (group work). Submit file to Mycourses. (postponed deadline)
COURSE SCHEDULE
LECTURE 1 8.9. 15.15-17 Course Practicalities and Introduction to Consumer Research LECTURE 2 10.9. 15.15-17 Methods and Designing Consumer Research Projects LECTURE 3 15.9. 15.15-17 Academic Reading and Writing & How to make Pitches LECTURE 4 17.9. 15.15-17 Behavioral Perspective to Consumer research: Starting with the Mind LECTURE 5 22.9. 15.15-17 Cultural Perspective to Consumer Research: Consumer Culture LECTURE 6 24.9. 15.15-17 PITCHES DUE: NO LECTURE LECTURE 7 29.9. 15.15-17 Continuing with the Mind: Attitudes, Emotions and Judgement & The Mind in the Marketplace LECTURE 8 1.10. 15.15-17 Continuing with the Cultural Perspective: Self, Identity and Gender LECTURE 9 6.10. 15.15-17 Continuing with the Cultural Perspective: Personality, Values, Social Class, Lifestyles, and Subcultures LECTURE 10 8.10. 15.15-17 Modes of Exchange: from Ownership to Access-based forms of Consumption LECTURE 11 13.10. 15.15-17 INDIVIDUAL WORK, NO LECTURE LECTURE 12 15.10. 15.15-17 INDIVIDUAL WORK, NO LECTURE