Tuesday, 18 June 2024, 9:34 AM
Site: MyCourses
Course: 25E52000 - Market Entry Strategies for Entrepreneurial Business, Lecture, 11.1.2022-25.2.2022 (25E52000_aalto-CUR-142988-3064939)
Glossary: Glossary
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$4 and $3

If the customer values a pint of Jane’s beer at $9 and pays $5 for it, they have ‘saved’ $4 that they would have happily spent. This is their consumer surplus.