Friday, 7 February 2025, 9:03 AM
Site: MyCourses
Course: 25E52000 - Market Entry Strategies for Entrepreneurial Business, Lecture, 11.1.2022-25.2.2022 (25E52000_aalto-CUR-142988-3064939)
Glossary: Glossary
M

maximum willingness to pay

How many units of a product are consumers willing to buy at a given price or what is the maximum dollar amount they are willing to pay for a unit of the product.