Friday, 19 July 2024, 8:47 PM
Site: MyCourses
Course: 25E52000 - Market Entry Strategies for Entrepreneurial Business, Lecture, 11.1.2022-25.2.2022 (25E52000_aalto-CUR-142988-3064939)
Glossary: Glossary
B

B – C

Remember the formula for value creation: value created = benefits perceived by the consumer (B) – the costs incurred by the producer (C).