Friday, 7 February 2025, 9:17 AM
Site: MyCourses
Course: 25E52000 - Market Entry Strategies for Entrepreneurial Business, Lecture, 11.1.2022-25.2.2022 (25E52000_aalto-CUR-142988-3064939)
Glossary: Glossary
D

demand curve

Demand curve depicts the consumers’ maximum willingness to pay: how many units of the product are consumers willing to buy at a given price. This curve is downward sloping: consumers are generally willing to buy more when the price is low. On a market level, this means that there are more consumers willing to buy the product if the price is low, compared to when the price is high.