Wednesday, 29 May 2024, 12:28 PM
Site: MyCourses
Course: 25E52000 - Market Entry Strategies for Entrepreneurial Business, Lecture, 11.1.2022-25.2.2022 (25E52000_aalto-CUR-142988-3064939)
Glossary: Glossary
P

P=MC

Price equals marginal cost, meaning the price just covers the cost of producing that unit of beer but selling that unit of beer does not generate any profit.