Mandatory readings [updated 21.11.]


Ovans, A. (2015). What is a business model. Harvard Business Review, 23. (THIS IS THE ONE YOU ALREADY READ FOR THE PRE-ASSIGNMENT)

Magretta, J. (2002). Why business models matter. Harvard Business Review.

Massa, L., Tucci, C., & Afuah, A. (2016). A critical assessment of business model research. Academy of Management Annals, 2014


Anderson, J. C., Narus, J. A., & Van Rossum, W. (2006). Customer value propositions in business markets. Harvard business review, 84(3), 90. 

Bettencourt, L. A., & Ulwick, A. W. (2008). The customer-centered innovation map. Harvard Business Review, 86(5), 109. 



Van Alstyne, M. W., Parker, G. G., & Choudary, S. P. (2016). Pipelines, platforms, and the new rules of strategy. Harvard business review94(4), 54-62.Gawer, A. (2014).

Bridging differing perspectives on technological platforms: Toward an integrative framework. Research Policy, 43(7), 1239-1249. 

Additional one for the ones who want to challenge themselves! :) This is optional; challenging and very detailed! Thomas, L. D. W., Autio, E., & Gann, D. M. (2014). Architectural Leverage: Putting Platforms in Context. Academy of Management Perspectives, 28(2), 198–219.


Chesbrough, H. (2007). Business model innovation: it's not just about technology anymore. Strategy & leadership, 35(6), 12- 17.

Amit, R., & Zott, C. (2012). Creating value through business model innovation. MIT Sloan Management Review, 53(3), 41 

Optional reading:


Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic Management Journal.


Suskewicz, J. and Miyashita, M. (2018). 3 business models that could bring million-dollar cures to everyone. Harvard Business Review Digital Articles (2018-11-12).

Zeng, M. (2018). Alibaba and the Future of Business. Harvard Business Review96(5), 88-96.

Blank, S. (2018). To Understand the Future of Tesla, Look to the History of GM. Harvard Business Review Digital Articles (2018-04-16).

Uppaluru, M. (2018). The U.S. Needs a New Paradigm for Data Governance. Harvard Business Review Digital Articles (2018-04-16).

Hopp, C. et al (2018). What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation. Harvard Business Review Digital Articles (2018-9-4).

Satell, G. (2018). Why Some of the Most Groundbreaking Technologies Are a Bad Fit for the Silicon Valley Funding Model. Harvard Business Review Digital Articles (2018-5-4).

Harvard Business Review Digital articles ARE NOT AVAILABLE FROM GOOGLE SCHOLAR.

How to get them?

  1. Go to
  2. Click "EBSCOhost"
  3. Click "Select all" and "Continue"
  4. Search for article name, e.g. "What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation"
  5. Click "PDF Full text"

Last modified: Sunday, 25 November 2018, 10:19 PM