Workshop: Iterative work process - Thursday, Sep 26, 14:15 - 16:00

The course will follow the concept of "Lean". Simply put, Lean can be thought of as an iterative process of trial and success/error (yes, sometimes there is success!). The process was defined by Eirc Ries. Let’s first find out what the Lean Startup is all about! (10 min)

For managing your project work using the Lean thinking, you will use a combination of adapted agile and design methods. Agile development principles (such as time-boxed sprints) are very relevant for early stages of business development. In this video you can learn about one approach, the Google Design sprint concept. Note however that for instance in the case of the Google Home Services example (starting at about 17 minutes into the video), the basic problem has already been “discovered”. In the Startup Experience course, we will also put a lot of emphasis on discovering and validating the problem. 

User research basics

The starting point for developing a new business is to do you user research well. Qualitative and quantitative user research ar tow different research "strategies", in this video you learn the basics about them (10 minutes)

In-depth user research typically starts with Qualitative user research. It is all about understanding the user’s experience. (30 minutes)

Interviews are an important tool for early user research. Asking the right questions in the right manner is key to a successful interview (10 minues)

Does your interview technique pass the "Mom test"? (5 min) 


The most powerful way to study users is to study them in their own (and relevant) environment. This is not always possibly but you should always strive for it. Such a study is called a “Contextual inquiry” and here are some tips how you do it (5 minutes).

Once you know your audience, you can find quantitative information with a good survey. But remember, you should never start with a survey, you need to do your basic user research first (5 minutes).

Last modified: Tuesday, 19 November 2019, 7:15 PM