TU-E4100 - Startup Experience D, 08.09.2020-11.12.2020

A) Product-market fit by reading an excellent blog post by a16z: https://a16z.com/2017/02/18/12-things-about-product-market-fit/ (you can also find plenty of definitions and more good reads online)

B) Why large target market matters by reading Linus blog post about VC math: https://medium.com/swlh/one-reason-you-re-not-being-funded-vc-math-explained-73d87d35a383

C) Basics of market sizing Total Available Market (also Addressable). Key take-away: Top-down market estimation from aggregate market data is "worse than useless" : https://youtu.be/_TgVjdxAcf4 , 7 min

Helpful links for estimating your business potential

• Your market size is only a fraction of what you think it is - https://medium.com/startup-grind/your-market-size-is-only-a-fraction-of-what-you-think-it-is-f31f79cd1e95
• Video Total Available Market (TAM) - Stanford "Strategic Marketing of High Tech and Clean Tech" -
• How to calculate your total addressable market and make a great TAM slide for investors - https://www.forentrepreneurs.com/calculating-tam/
• Video (7:02) about bottom-up and top-down TAM estimations with an example (watch from 0:40)-
• Different ways to calculate your break-even point: - https://squareup.com/us/en/townsquare/how-to-calculate-break-even-point-analysis

Great product-market fit post -https://a16z.com/2017/02/18/12-things-about-product-market-fit/