Lecture - Market Estimation - 15.10.2020

Materials will be available after the lecture at Materials and Session Contents. 

A) Product-market fit by reading an excellent blog post by a16z: https://a16z.com/2017/02/18/12-things-about-product-market-fit/ (you can also find plenty of definitions and more good reads online)

B) Why large target market matters by reading Linus blog post about VC math: https://medium.com/swlh/one-reason-you-re-not-being-funded-vc-math-explained-73d87d35a383

C) Basics of market sizing Total Available Market (also Addressable). Key take-away: Top-down market estimation from aggregate market data is "worse than useless" : https://youtu.be/_TgVjdxAcf4 , 7 min

External materials

Helpful links for estimating your business potential

Great product-market fit post -https://a16z.com/2017/02/18/12-things-about-product-market-fit/

Last modified: Thursday, 15 October 2020, 3:03 PM