Some content is recommended reading for specific lecture themes and/or possible essay topics. You may freely choose the journal articles for reflection summaries from the papers marked with a star. New items may be added as the course progresses.

General

Herhausen & al. 2020 "The digital marketing capabilities gap" ★

Kannan & Li 2017 "Digital marketing: A framework, review and research agenda"

Goldman & al. 2020 "Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets" ★

Hoyer & al. 2020 "Transforming the Customer Experience Through New Technologies"

Games and applications

How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers

Research Shows Apple's New Do Not Track App Button Is Privacy Theater

Public & non-profit

Lee & Ng 2020 The role of organizational culture, capabilities, and adoption of e-marketing on nonprofits' organizational performance ★

Social media

Li & al. 2021 "Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda" ★

Digital brand marketing

Arrivé 2021 "Digital brand content: underlying nature and rationales of a hybrid marketing practice" ★

Santoso & al. 2020 "Is digital advertising effective under conditions of low attention?" ★

Digital analytics

"Why omnichannel measurement shouldn’t be an afterthought"

"What if Performance Advertising isn't Just an Analytics Scam?"

"Google Tag Manager, the new anti-adblock weapon"

Digital media, B2C and B2B

Lee & Cho 2019 "Digital advertising: present and future prospects" ★

Koslow & Stewart 2021 "Message and media: the future of advertising research and practice in a digital environment" ★

E-commerce & FMCG

Are Amazon ads worth more than AWS?

Sampaio & Coelho 2021 "Omnichannel in FMCG: Digitally Enhancing Retail Consumer Journey"

Miscellaneous

This web3 shit is starting to annoy me

An incomplete history of Forbes.com as a platform for scams, grift, and bad journalism

GDPR enforcer rules that IAB Europe’s consent popups are unlawful

Apple vs. Faceboook

Last modified: Sunday, 27 February 2022, 8:48 PM