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23C60500 - Marketing Analytics, 20.04.2021-03.06.2021
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23c60500 - ma...
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Lecture 3 - Pricing and Demand strategies
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◄ Lecture 2 - Cluster Analysis
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Exam 1: Cluster Analysis
Exam 2: Pricing and Demand strategies and Conjoint Analysis.
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Lecture 1 - Introduction and Cluster Analysis
Lecture 2 - Cluster Analysis
Lecture 4 - Conjoint Analysis
Lecture 5 - Forecasting and Bass model
Additional videos: CLV + Monte Carlo simulation
Group-Assignment 1 (Cluster analysis)
Group-Assignment 2,3 (Conjoint analysis)
Group Assignment 4 (Bass model)
Lecture 4 - Conjoint Analysis ►
23C60500 - Marketing Analytics, 20.04.2021-03.06.2021
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