ID number
Approximately how many total hours per week do you spend online? This would be the total from all the locations you might use.
Communicated with others via newsgroups or chat rooms.
Looked for a job.
Planned or booked trips.
Downloaded a picture or graphic.
Downloaded sounds or audio clips.
Looked up information about a TV show or movie.
Downloaded a video clip.
Overall, how satisfied are you with your Dell computer system?
How likely would you be to recommend Dell to a friend or relative?
If you could make your computer purchase decision again, how likely would you be to choose Dell?
How much do you agree that Dell Computers makes ordering a computer system easy?
How much do you agree that Dell lets customers order computer systems customized to their specifications?
How much do you agree that Dell Computers delivers its products quickly?
How much do you agree that Dell Computers prices its products competitively?
How much do you agree that Dell Computers features attractively designed computer system components?
How much do you agree that Dell has computers that run programs quickly?
How much do you agree that Dell Computers has high-quality computers with no technical problems?
How much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?
How much do you agree that Dell Computers bundles its computers with appropriate software?
How much do you agree that Dell Computers bundles its computers with Internet access?
How much do you agree that Dell Computers allows users to easily assemble components?
How much do you agree that Dell Computers has computer systems that users can readily upgrade?
How much do you agree that DellComputers offer easily accessible technical support?
If the price of the Dell computer system you purchased had been 5% higher, and all other personal computer prices had been the same, how likely would you have been to have purchased your Dell computer system?
If the price of the Dell computer system you purchased had been 10% higher, and all other personal computer prices had been the same, how likely would you have been to have purchased your Dell computer system?
I like introducing new brands and products to my friends.
I like helping people by providing them with information about many kinds of products.
People ask me for information about products, places to shop, or sales.
My friends think of me as a good source of information when it comes to new products or sales.
I like to take a chance.
Buying a new product that has not yet been proven is usually a waste of time and money.
If people would quit wasting their time experimenting, we would get a lot more accomplished.
I like to try new and different things.
I often try new brands before my friends and neighbors do.
I like to experiment with new ways of doing things.
When it comes to computer-related products, my friends are very likely to ask my opinion.
I am often used as a source of advice about computer-related products by friends and neighbors.
I often tell my friends what I think about computer-related products.
What was the last grade of school you completed?
Which of the following best describes your age?
Which of the following best describes your households total yearly income before taxes?
Gender
Sample
Most recent year the customer bought DELL products [YEAR]