I am familiar with DELL through the press.
1 = Strongly disagree
7 = Strongly agree

Quality of the relationship with DELL: Satisfied
1 = Dissatisfied
7 = Satisfied

Quality of the relationship with DELL: Pleased
1 = Displeased
7 = Pleased

Quality of the relationship with DELL: Good
1 = Poor
7 = Good

1 = Male
2 = Female

1 = Some highschool or less
2 = High school graduate
3 = Some college/technical school
4 = College graduate or higher