ID
I am familiar with DELL through the press.
I am familiar with DELL by visiting the DELL website.
I am familiar with DELL by purchasing online on the DELL website.
The steps required for ordering on the DELL website are typical of other similar websites.
The information requested from me while ordering on the DELL website is typical of other similar websites.
The nature of the interaction with the DELL website is typical of other similar websites.
The payment process on the DELL website is typical of other similar websites.
I feel safe conducting online transactions with DELL because of its privacy policy.
I feel safe conducting online transactions with DELL because it provides a toll-free telephone number for customer contacts.
I feel safe conducting online transactions with DELL because of its warranty policy.
I feel safe conducting online transactions with DELL because of its customer support policy
Based on my previous experience with DELL I feel that it is honest.
DELL cares about its customers.
I can trust DELL as a customer.
DELL will not behave opportunistically.
I feel emotionally attached to DELL.
DELL has great personal meaning for me.
I feel like part of the “DELL family.”
DELL means a lot to me.
Quality of the relationship with DELL: Satisfied
Quality of the relationship with DELL: Pleased
Quality of the relationship with DELL: Good
I consider DELL my first choice for buying IT-related items.
I will do more business with DELL in the future.
I never consider switching to a competitor for buying IT-related items.
I will recommend DELL to friends and relatives.
I will encourage friends and relatives to do more business with DELL.
I will say positive things about DELL to other people.
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