I am familiar with DELL through the press.

I am familiar with DELL by visiting the DELL website.

I am familiar with DELL by purchasing online on the DELL website.

The steps required for ordering on the DELL website are typical of other similar websites.

The information requested from me while ordering on the DELL website is typical of other similar websites.

The nature of the interaction with the DELL website is typical of other similar websites.

The payment process on the DELL website is typical of other similar websites.

I feel safe conducting online transactions with DELL because of its privacy policy.

I feel safe conducting online transactions with DELL because it provides a toll-free telephone number for customer contacts.

I feel safe conducting online transactions with DELL because of its warranty policy.

I feel safe conducting online transactions with DELL because of its customer support policy

Based on my previous experience with DELL I feel that it is honest.

Quality of the relationship with DELL: Satisfied

Quality of the relationship with DELL: Pleased

Quality of the relationship with DELL: Good

I consider DELL my first choice for buying IT-related items.

I will do more business with DELL in the future.

I never consider switching to a competitor for buying IT-related items.

I will recommend DELL to friends and relatives.

I will encourage friends and relatives to do more business with DELL.

I will say positive things about DELL to other people.