Laajuus: 6
Aikataulu: 25.02.2019 - 12.03.2019
Vastuuopettaja (voimassa 01.08.2018-31.07.2020):
Senior Lecturer, Ph.D. (Econ.) Sami Kajalo
Kurssin yhteystiedot (koskee tätä kurssikertaa):
Sami Kajalo
firstname.lastname@aalto.fi
Opetusperiodi (voimassa 01.08.2018-31.07.2020):
II 2018–19 (autumn) Töölö campus and IV 2018–19 (spring) Otaniemi campus
II 2019–20 (autumn) and IV 2019–20 (spring) Otaniemi campus
Twice per year
intensive course
Osaamistavoitteet (voimassa 01.08.2018-31.07.2020):
Upon completion of the course students will be able to carry out quantitative empirical research. More specifically, they will be able to:
- Define research problems and research designs
- Understand the role of theory and concepts in empirical research
- Choose appropriate samples and empirical material for particular research problems
- Analyze empirical material
- Report empirical research
- Define appropriate evaluative criteria for empirical research
Sisältö (voimassa 01.08.2018-31.07.2020):
The course introduces student to quantitative methods in business research, e.g.:
- IBM SPSS software, transfer of quantitative data, basic computations and output generation
- Cross tabulations and testing of statistical significance with Chi-square test
- T-tests and analysis of variance (ANOVA)
- Factor analysis
- Cluster analysis
- Regression analysis
- Structural equation models
- Construction of a research plan (for students doing quantitative research for their Master’s Thesis)
Toteutus, työmuodot ja arvosteluperusteet (voimassa 01.08.2018-31.07.2020):
- Obligatory learning exercises (50%)
- Exam (50%)
Työmäärä toteutustavoittain (voimassa 01.08.2018-31.07.2020):
6 credits, 160 hours:
- Lectures (20h)
- Individual work (50h)
- Independent learning (86h)
- Exam (4h)
Oppimateriaali (voimassa 01.08.2018-31.07.2020):
Coursebook: Malhotra, N.K., Birks, D.F. and Nunan, D. (2017). Marketing Research: An Applied Approach, 5. Edition, Pearson, ISBN-10: 1292103124, ISBN-13: 9781292103129, obligatory, Chapters 1-5 and 10-30. (Availability)
Course slides and articles provided by the lecturer
Korvaavuudet (voimassa 01.08.2018-31.07.2020):
The course substitutes the course 80E80100 Business Research Methods (6 cr), 23E22000 Markkinoinnin tutkimusmenetelmät (6 cr), 23E88002, Quantitative Research Methods in Marketing (3 cr) and 23E88003, Advanced Quantitative Research Methods in Marketing (3 cr)
Kurssin kotisivu (voimassa 01.08.2018-31.07.2020):
https://mycourses.aalto.fi/course/search.php?search=23E80102
Arvosteluasteikko (voimassa 01.08.2018-31.07.2020):
0-5
Ilmoittautuminen (voimassa 01.08.2018-31.07.2020):
Registration via WedOodi. Check registration time in WebOodi.
Lisätietoja (voimassa 01.08.2018-31.07.2020):
The number of students admitted to the course is restricted to 35. Priority is given to Aalto students studying in MSc Program of Marketing.
- Opettaja: Kajalo Sami