Laajuus: 6
Aikataulu: 15.04.2019 - 24.05.2019
Vastuuopettaja (voimassa 01.08.2018-31.07.2020):
Irina Mihailova
Kurssin yhteystiedot (koskee tätä kurssikertaa):
You can contact instructors via email:
Miikka Lehtonen: miikka.lehtonen@aalto.fi
Irina Mihailova: irina.mihailova@aalto.fi
Opetusperiodi (voimassa 01.08.2018-31.07.2020):
Period V (2018-2019), Otaniemi campus
Period V (2019-2020), Otaniemi campus
Osaamistavoitteet (voimassa 01.08.2018-31.07.2020):
(1) Develop an overview of the dynamics of the game industry, its historical origins and directions of global growth.
(2) Understand the links between creative and business sides of the gaming industry and develop the expertise how to develop successful business models to ensure a sustainable and profitable global operations.
(3) Acquire knowledge about game industry ecosystem and its functioning across the globe.
(4) Grasp the process of internationalization of businesses related to digital activities.
(5) Become sensible to key issues and challenges faced by organizations that develop creative content.
Students are encouraged to forge links between theory and practice through completion of the course assignments.
Sisältö (voimassa 01.08.2018-31.07.2020):
During recent years the game industry has grown rapidly, and it has surpassed the film and music industries in terms of global revenue. Located at the intersection of technological innovation and artistic creativity, game industry is constantly renewing itself and pushing forward existing business models. What is more, with the proliferation of Internet and digital distribution, game industry is truly global and innovative, offering unlimited business opportunities for companies and entrepreneurs. This represents a very promising field for the future generation of business professionals and the course aims to equip students with sufficient knowledge and understanding about these opportunities.
Tarkennukset kurssin sisältöön (koskee tätä kurssikertaa):
The course will cover main topics related to the business side of game industry. The main themes are:
- Global and Finnish game industry: History, overview
- Game development and ideation: Design and business logic
- Business models and monetization
- Consumers and co-careation
- User acquisition and data driven analytics
- Global and local strategies, partnerships
- Pitching training
Toteutus, työmuodot ja arvosteluperusteet (voimassa 01.08.2018-31.07.2020):
Assessment components:
1. Workshops, case studies, and participation: 35%
2. Assignments: 45%
3. Final presentation: 20%
Tarkennetut arviointiperusteet ja -menetelmät ja tutustuminen arviointiin (koskee tätä kurssikertaa):
Assessment and
grading for the course consist of the following:
1.
Lecture participation, in-class workshops and case
study work: 35%
2.
Assignments: 65 %
a.
Individual work (20%): learning diary, to be submitted
in parts via MyCourses according to the schedule below.
b.
Final presentation of the course project (20 %). To be
presented in a pitch format in the final session of the course.
c.
Written project report (25%): the illustration of main
steps of the progress with the course project and its outcomes, to be submitted
via MyCourses before the final
presentation.
Työmäärä toteutustavoittain (voimassa 01.08.2018-31.07.2020):
Lectures 24h, preparation for lectures 60h, assignments 76h Total 160h (6 ECTS)
Oppimateriaali (voimassa 01.08.2018-31.07.2020):
Readings announced by the facilitators
Korvaavuudet (voimassa 01.08.2018-31.07.2020):
Replaces course 26E05000 Game Industry: born global innovative and digital
Arvosteluasteikko (voimassa 01.08.2018-31.07.2020):
0-5
Ilmoittautuminen (voimassa 01.08.2018-31.07.2020):
via WebOodi
Lisätietoja (voimassa 01.08.2018-31.07.2020):
Max. 50 students taken to the course. Priority given:
1. MIB students
2. Everyone else Mandatory attendance on the first session as the teams will be formed then.
- Opettaja: Mihailova Irina