Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


At the end of this course, students are expected to have developed theoretical and practical knowledge about entrepreneurship and innovation and to be able to apply those to real cases.

Credits: 3

Schedule: 27.02.2019 - 20.03.2019

Teacher in charge (valid 01.08.2020-31.07.2022): Arne Kroeger

Teacher in charge (applies in this implementation): Johannes Gartner, Teemu Kautonen

Contact information for the course (valid 06.02.2019-21.12.2112):Lecturers:  
Professor Teemu Kautonen

Dr Johannes Gartner

Teaching assistant:

Bernadetta Ginting

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    The workload includes time preparing presentations about selected topics, peer-evaluatins, classroom teaching and preparing the exam.


    • Basics of entrepreneurship
    • Creativity, Idea Development & Innovation
    • Opportunity recognition & Business Model
    • Venture Funding
    • Venture Growth
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  • Applies in this implementation:

    Course description and objectives

    What the main objectives and contents of this course are

    Innovations are crucial for economic development and societal welfare. Entrepreneurship is the key function in bringing innovations to the market. This course examines how entrepreneurial businesses from start-ups to established corporations bring new innovative products and services to the market.

    The objective of the course is to develop an understanding of strategic considerations and analytical tools that are relevant for evaluating the market that the firm is about to enter and for developing a strategy that leads to a successful entry and sustainable competitive advantage.

    What you should know before you start the course

    The course has been designed so that students from a variety of backgrounds can attend it and there are no prior course requirements. Basic knowledge of microeconomics is helpful but we have endeavoured to provide clear explanations of all economic concepts used in the course in the online materials. Alternatively, or additionally, you can read the ‘Economics Primer’ section in the recommended textbook to get up to speed with basic microeconomics.

     What you should know after completing the course

     After completing this course students will have developed an understanding of two ‘big’ issues that entrepreneurial businesses entering new markets face: (1) market and competitive analysis and (2) strategic positioning.

     How you can extend your knowledge in this area after the course

     You can extend your knowledge of entrepreneurship and innovation management by taking Master’s level courses offered by the Entrepreneurship Unit of the Aalto School of Business and the Aalto Ventures Program (AVP) ( Note that nearly all of these courses are available for all Aalto students. A particularly recommended next course is 25E50000 Venture Ideation. In this course, you will work on a business idea with a team of peers with the opportunity to apply the knowledge that you will acquire in the current course to your own business idea.

    Course format

    The course comprises of two types of contents:

    Online learning: Instead of lectures, we have prepared extensive interactive online learning materials for you to study at your own pace, wherever and whenever you want. We have done our very best to make them work on mobile devices as well.

    The materials have been divided into four thematic modules, each of which comprises two to three learning objectives. The online learning materials are accessible on MyCourses. We have also prepared a set of slides that offers a summary of the principal theoretical content that you can study in addition to the interactive learning modules in MyCourses.

    Case analysis in class: The exams for the course require you to apply the online learning materials to two business cases: Flybabooand The Londoner. We offer a session for each case where you will work on case questions in groups and we will also discuss the case with the whole class. Attending these sessions is entirely voluntary, but good preparation and active participation will give you an enormous advantage for the exams. 

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    Individual assignments 70%

    Team assignments 30%

  • Applies in this implementation:

    How to complete the course

    Pass requirements and marking

    In order to complete this course successfully you will need to collect 50 or more pointsout of the total of 100 available. The distribution of the points and the work required are described in more detail below. 

    The final marks are based on the total points as follows:

    • 50-59 points               1
    • 60-69 points               2
    • 70-79 points                3
    • 80-89 points               4
    • 90-100 points             5

    1. Midterm exam (0-30 points)

    The midterm exam requires you to apply the concepts you learn in the online learning modules to the Flybaboocase. 

    There will be one question requiring an answer of up to 1000 words. You will need to know the conceptual material from the online learning modules as well as the case thoroughly in order to do well in the exam. Attending the case analysis sessions will provide you with a major advantage for the exam.

    The exam will be open books, open notes. This means that you can use whatever materials you choose in the exam. It is even advisable to prepare well in advance by analysing the case and writing notes on how the course concepts help you to understand and provide well-justified solutions to the case problems. You can use your notes in the exam.

    The exam will be organised online in MyCourses on 13 March 9:00-21:00.You can start the exam at any time in the above time frame. Once you click the start button, time will start running and you will have 90 minutesto write your answer. You can complete the exam anywhere you like using a computer on campus, one at home, or even a mobile device.

    The lecturers will provide general feedback on the exam within a week. The feedback will be posted on MyCourses and it will give you an idea of what elements of answers were successful and what were the typical mistakes that lost points.

    It is not possible to resit the midterm exam. Even though you can pass the course without passing the midterm, it is highly advisable that you make sure you don’t miss it. It gives you an opportunity to practice and get feedback for the final exam.

    2. Final exam (0-70 points)

    The final exam requires you to apply the concepts you learn in the online learning modules to The Londoner case.

    There will be one question requiring an answer of up to 1500 words. You will need to know the conceptual material from the online learning modules as well as the case thoroughly in order to do well in the exam.

    Similar to the midterm, the exam will be open books, open notesand it is highly advisable to prepare well in advance.

    The exam will be organised online in MyCourses on 27 March 9:00-21:00.You can start the exam at any time in the above time frame. Once you click the start button, time will start running and you will have two hoursto write your answer.

    Should you miss or not pass the exam, or you are unhappy with the score, you can resit it on 10 April 9:00-21:00.

    3. Active participation in case analysis sessions (0-10 points)

    By participating actively in class discussions in the two case analysis sessions, you can earn up to 10 additional points. These are given based on the lecturers’ observations in the classroom. The additional points help you boost your final mark if, for example, your performance in the exams is not perfect. However, you can get full 100 points without attending the case analysis sessions – therefore the active participation points are an additional extra over and above the maximum 100 points.

    Example: You get a total of 77 points from the two exams and the groupwork assignment. This would give you a final mark of 3. However, you have been active in class discussions and the lecturers have given you 7 points for active participation. These points are added to your assignment score of 77, increasing your final score to 84. Thus, instead of a 3, your final mark for the course becomes 4.

  • Valid 01.08.2020-31.07.2022:

    1. Classroom hours 14 h
    2. Preparation of individual assignments 42
    3. Preparation of group work assignments 24 h


Study Material
  • Valid 01.08.2020-31.07.2022:

    The materials necessary for completing the course will be available on MyCourses. Students can also
    use the following textbook to support their learning:

    Zacharakis, Andrew, William Bygrave, Andrew Corbett, 2016. Entrepreneurship, 4th Edition. Wiley.
    For the chapter Creativity, Idea Development and Innovation.

    Bessant, John R., Tidd, Joe 2015. Innovation and Entrepreneurship, 3th Edition. Wiley.

  • Applies in this implementation:

    Study material

    All materials needed for the course are available in MyCourses. You will need to study:

    • The online learning materials.
    • Two case studies: Flybabooand The Londoner.

    Additionally, or as an alternative to the interactive online materials, you can use the following textbook to enhance your learning:

    Besanko, David, Dranove, David, Shanley, Mark, & Schaefer, Mark (2013). Economics of Strategy. 6thEdition International Student Version. Wiley. Chapters: 2, 5, 6 and 9 (and the Economics Primer in the beginning of the book if you need to brush up on basic microeconomics).

    There are several physical copies of the book available in the library.

  • Valid 01.08.2020-31.07.2022:

    No prerequisites necessary

SDG: Sustainable Development Goals

    8 Decent Work and Economic Growth

    9 Industry, Innovation and Infrastructure

    12 Responsible Production and Consumption


Details on the schedule
  • Applies in this implementation:

    Timetable and how the course is organised

     We will start the course 27 February with an introductory session where will explain the course format and also demonstrate how the online learning materials work. We will then work on the Flybaboocase in groups and also discuss it with the whole class.

    On 20 March we have another case session, this time focussing on The Londoner, which is the case you will need to analyse in the final exam. Again, we will work in groups and also discuss the case with the whole class.

    Both the midterm and the final exam are organised online. More information about them in the subsequent section ‘How to complete the course’.

    In addition to the two in-class sessions, you will work on the online learning materials at your own pace throughout the course. 

    Important: Attending the case analysis classes is voluntary yet highly recommended. If you choose to attend, it is essentialthat you have read the case carefully before the session. It is highly recommended that you make notes on the case in order to maximise your learning.

    Date & time



    27 Feb



    Introduction to the course

    Case exercise: Flybaboo

    27 Feb 

    – 26 Mar

    Online (MyCourses)

    Online learning material

    Costs and cost advantages

    Competitors and competition

    Competitive advantage

    Market entry


    13 Mar




    Midterm exam (Flybaboo)

    20 Mar



    Case exercise: The Londoner

    27 Mar


    Online (MyCourses)

    Final exam (The Londoner)