Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.
LEARNING OUTCOMES
The purpose of this self-studying course is to provide students with an overview of strategic retail marketing. After completion of the course, the student has an understanding of the key areas of retail marketing and management with a special emphasis on strategic analysis and planning.
Credits: 6
Schedule: 07.09.2020 - 18.10.2020
Teacher in charge (valid 01.08.2020-31.07.2022): Arto Lindblom
Teacher in charge (applies in this implementation): Arto Lindblom
Contact information for the course (applies in this implementation):
CEFR level (applies in this implementation):
Language of instruction and studies (valid 01.08.2020-31.07.2022):
Teaching language: English
Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
Valid 01.08.2020-31.07.2022:
Students will independently read literature, write essays, conduct independent project work (a strategic retail marketing plan), and do the exam. Through the course readings and assignments, the course covers the most important areas of strategic retail marketing. The course will have a kick-off seminar that provides guidelines to complete the course.
Applies in this implementation:
Due to the COVID-19 pandemic, the content of the course is revised. In fall 2020, students will independently:
- Write academic essays (4 essays)
- Conduct project work
There is no exam in fall 2020.
The guidelines for essays and project work are described in the course material.
If you need more information, please contact professor Arto Lindblom (arto.lindblom@aalto.fi)
Assessment Methods and Criteria
Valid 01.08.2020-31.07.2022:
Individual essays (20% of course grade)
Independent project work (40 % of course grade)
Exam (40% of course grade).
Autumn 2020:
Individual essays (60% of course grade)
Independent project work (40 % of course grade)Applies in this implementation:
Assessment in fall 2020:
- Academic essays (60% of course grade)
- Independent project work (40 % of course grade)
Assignments must be written/submitted at the time specified. In order to pass the course, you have to submit all the assignments.
The course will be graded according to the scale 1-5.
Workload
Valid 01.08.2020-31.07.2022:
6 credits, 160 hours
Kick-off session 2h
Independent readings + essays
Independent project work
Exam preparation
Exam
Autumn 2020:
Independent readings + essays
Independent project work
DETAILS
Study Material
Valid 01.08.2020-31.07.2022:
A collection of articles assigned by the responsible teacher.
Substitutes for Courses
Valid 01.08.2020-31.07.2022:
Substitutes the course 23E25000 Kaupan liiketoimintamallit ja markkinointi
Registration for Courses
Valid 01.08.2020-31.07.2022:
Registration via WedOodi. Check registration time in WebOodi. Mention your group of priority upon registration.
Applies in this implementation:
Please note that this course is offered only for non-Finnish speaking Aalto School of Business MSc-students. Finnish speaking MSc-students should conduct the course "Kaupan liiketoimintamallit ja markkinointi".
Key dates:
- First essay should be submitted by 27th of September
- Second essay should be submitted by 4th of October
- Third essay should be submitted by 11th October
- Fourth essay should be submitted by 18th October
- Project work should be submitted by 25th of October
Course grades can be expected in mid-November.
FURTHER INFORMATION
Further Information
Valid 01.08.2020-31.07.2022:
This course is offered only for non-Finnish speaking Aalto School of Business MSc-students. The number of students admitted to the course is restricted to 50. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) other Aalto BIZ students. Students are required to write own group of priority to further information field of course registration!
Applies in this implementation:
Please note that this course is offered only for non-Finnish speaking Aalto School of Business MSc-students. Finnish speaking MSc-students should conduct the course "Kaupan liiketoimintamallit ja markkinointi".
Key dates:
- First essay should be submitted by 27th of September
- Second essay should be submitted by 4th of October
- Third essay should be submitted by 11th October
- Fourth essay should be submitted by 18th October
- Project work should be submitted by 25th of October
Course grades can be expected in mid-November.
- Teacher: Lindblom Arto