Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.
LEARNING OUTCOMES
Upon completion of the course students will be able to carry out quantitative empirical research. More specifically, they will be able to:
- Define research problems and research designs
- Understand the role of theory and concepts in empirical research
- Choose appropriate samples and empirical material for particular research problems
- Analyze empirical material
- Report empirical research
- Define appropriate evaluative criteria for empirical research
Credits: 6
Schedule: 03.11.2020 - 12.11.2020
Teacher in charge (valid 01.08.2020-31.07.2022): Sami Kajalo
Teacher in charge (applies in this implementation): Sami Kajalo
Contact information for the course (valid 06.10.2020-21.12.2112):
Sami Kajalo
sami.kajalo@aalto.fi
CEFR level (applies in this implementation):
Language of instruction and studies (valid 01.08.2020-31.07.2022):
Teaching language: English
Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
Valid 01.08.2020-31.07.2022:
The course introduces student to quantitative methods in business research, e.g.:
- IBM SPSS software, transfer of quantitative data, basic computations and output generation
- Cross tabulations and testing of statistical significance with Chi-square test
- T-tests and analysis of variance (ANOVA)
- Factor analysis
- Cluster analysis
- Regression analysis
- Structural equation models
- Construction of a research plan (for students doing quantitative research for their Master s Thesis)
Assessment Methods and Criteria
Valid 01.08.2020-31.07.2022:
- Obligatory learning exercises (50%)
- Exam (50%)
Applies in this implementation:
The details will be available at the course website before the course begins.
Workload
Valid 01.08.2020-31.07.2022:
6 credits, 160 hours:
- Lectures (20h)
- Individual work (50h)
- Independent learning (86h)
- Exam (4h)
DETAILS
Study Material
Valid 01.08.2020-31.07.2022:
Coursebook: Malhotra, N.K., Birks, D.F. and Nunan, D. (2017). Marketing Research: An Applied Approach, 5. Edition, Pearson, ISBN-10: 1292103124, ISBN-13: 9781292103129, obligatory, Chapters 1-5 and 10-30. (Availability)
Course slides and articles provided by the lecturer
Substitutes for Courses
Valid 01.08.2020-31.07.2022:
The course substitutes the course 80E80100 Business Research Methods (6 cr), 23E22000 Markkinoinnin tutkimusmenetelmät (6 cr), 23E88002, Quantitative Research Methods in Marketing (3 cr) and 23E88003, Advanced Quantitative Research Methods in Marketing (3 cr)
Registration for Courses
Valid 01.08.2020-31.07.2022:
Registration via WedOodi. Check registration time in WebOodi.
Applies in this implementation:
Due to corona virus situation the course will be an online course.
The details will be available at the course website when the course begins.
Evaluation: There will be no exam. Instead there is an assignment (Research Plan for Master's Thesis). Details on the assignment are on the course website.
FURTHER INFORMATION
Further Information
Valid 01.08.2020-31.07.2022:
The number of students admitted to the course is restricted to 35. Priority is given to Aalto students studying in MSc Program of Marketing.
Applies in this implementation:
Due to corona virus situation the course will be an online course.
The details will be available at the course website when the course begins.
Evaluation: There will be no exam. Instead there is an assignment (Research Plan for Master's Thesis). Details on the assignment are on the course website.
Details on the schedule
Applies in this implementation:
Online sessions (the course will be based on remote teaching due to corona virus situation).