Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


After completing the course students are able to:
- plan and carry out a visual communication design project
- differentiate and manage different phases of design process
- explain the means and value of conducting background research
- collect information on user needs and requirements of different stakeholders
- develop a design solution iteratively
- test and evaluate a design solution
- communicate and present professionally

Credits: 9

Schedule: 12.01.2021 - 18.02.2021

Teacher in charge (valid 01.08.2020-31.07.2022): Markus Joutsela

Teacher in charge (applies in this implementation): Markus Joutsela

Contact information for the course (valid 02.01.2021-21.12.2112):

Main teacher: 

Markus Joutsela

Additional instructors:

Safa Hovinen and Pekka Piippo

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    Students work in small groups in collaboration with a client on a visual identity design project.

    - Project-based learning
    - Briefing and debriefing
    - Tools and methods for managing a design project
    - Methods for conducting background research and testing design with users and audiences
    - Introduction to design thinking and the Double Diamond process
    - Design and development of a visual identity concept 
    - Presenting and communicating to different stakeholders

  • Applies in this implementation:

    This year we will be working with ARTS 150 years anniversary visual identity project.

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    Assignments, presentation, and activity during the course. The successful completion of this course requires at least 80% attendance. Course feedback is required for completion.

  • Valid 01.08.2020-31.07.2022:

    Student workload altogether 243 h, out of which
    Contact teaching: 86 h
    Independent work: 157 h


Study Material
  • Valid 01.08.2020-31.07.2022:

    The study material is presented in the course prospectus.

  • Valid 01.08.2020-31.07.2022:


Registration for Courses
  • Valid 01.08.2020-31.07.2022:


    The order of priority for admitting students to the course:

    1. Visual communication design BA students, 18 places

    2. BA in Design students, a maximum of 4 places

    3. Exchange students in Visual communication design, 2–4 places

  • Applies in this implementation:

    The course is organised in remote mode. Teaching language is English.


Further Information
  • Valid 01.08.2020-31.07.2022:

    The course is integrated with English language teaching. 
    Minimum student amount: 5.


  • Applies in this implementation:

    The course is organised in remote mode. Teaching language is English.