LEARNING OUTCOMES
After completing the course, students will be able to:
- Identify and critically assess different strategic approaches to and rationales behind sustainability and CSR communication
- Identify and analyze some narrative and rhetorical strategies that contemporary organizations use in their sustainability and CSR communication
- Carry out stakeholder analysis for sustainability and CSR communication.
- Create audience-centered communication initiatives and strategies for sustainability and CSR management.
Credits: 6
Schedule: 18.01.2022 - 17.02.2022
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Johanna Moisander
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Corporate Responsibility Communication provides students with knowledge and capabilities that sustainability managers and CSR communication specialists need to analyze and respond to changing stakeholder expectations about corporate responsibility, accountability, transparency, and responsiveness. The course offers conceptual tools, analytical techniques, and best practices for (1) managing stakeholder engagement as a communicative process, and (2) developing effective sustainability and CSR communication initiatives and strategies for diverse organizations. Topics covered include sustainability and CSR reporting; corporate integrity; stakeholder dialogue; stakeholder analysis; rhetorical stratetegies for CSR communication; CSR storytelling; and challenges of CSR communication.
Assessment Methods and Criteria
valid for whole curriculum period:
Students will be assessed based on their course work on a scale of 0-5.
The final grade will be a weighted average of the following separately graded course work:
- A randomly selected learning assignment (20%)
- Final course paper (50%)
- Oral presentation of the final course paper (30%)
Workload
valid for whole curriculum period:
Workload 160 h (6 cr)
- Independent learning module 20 h
- Class meetings 20h
- Learning assignments and group work for presentation and final report 120h
DETAILS
Study Material
valid for whole curriculum period:
1. A package of readings specified by the instructor.
2. Ihlen, Øyvind, Bartlett, Jennifer, & May, Steve. (2011). The Handbook of Communication and Corporate Social Responsibility. Chichester: John Wiley & Sons.
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
SDG: Sustainable Development Goals
4 Quality Education
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Students are admitted to the course in the following priority order: 1) MIB / CEMS / IDBM / JOO students / Open University students, 2) Other BIZ Master s students, 3) Other Aalto students.
Maximum number of students: 60
Please note that the course starts with a compulsory online learning module that must be completed succesfully before the first class meeting!
For more information see MyCourses.
Teaching Period:
2020-2021 Spring III
2021-2022 Spring III
Course Homepage: https://mycourses.aalto.fi/course/search.php?search=77E28000
Registration for Courses: In the academic year 2021-2022, registration for courses will take place on Sisu (sisu.aalto.fi) instead of WebOodi.