LEARNING OUTCOMES
After the course, students:
- will be able to to identify and evaluate potential marketing and consumption consequences of digitalisation
- will be able to to design problem-solving strategies, and science-based solutions for marketing
- will demonstrate the ability to evaluate, integrate, and apply appropriate information from various sources to create cohesive, persuasive arguments, and to propose design concepts.
Credits: 6
Schedule: 01.03.2022 - 07.04.2022
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Petra Paasonen
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Digitalisation trends, Data based business strategies, Consumption in the digital era, Information/consumer society
Assessment Methods and Criteria
valid for whole curriculum period:
The course grade will be based on course assignments (100%).
Workload
valid for whole curriculum period:
6 credits, 160h
1. Reading package
2. Assignments and independent learning
DETAILS
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
SDG: Sustainable Development Goals
8 Decent Work and Economic Growth
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language : English
Teaching Period : 2022-2023 Spring IV
2023-2024 Spring IVEnrollment :
The number of participants is limited to 60.
Priority is given to (1) Aalto MSc Marketing students, (2) Aalot Information and Service Management programme MSc students, (3) CEMS-students, (4) BIZ exchange students, (5) Aalto BIZ B.Sc. students with 150 credits, (6) other BIZ students.