LEARNING OUTCOMES
Digital Marketing Strategies course explores how to approach and manage various digital marketing strategies in multiple platforms. The course provides students skills to handle aspects of digital marketing and to gain understanding of digitalisation and its impact for businesses. The course consists of lectures, case studies, visiting lecturers, and assignments.
Credits: 6
Schedule: 30.05.2022 - 02.09.2022
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Victor de Bruin
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Digitalization and its effects to business
Digital marketing platforms and channels
Strategic digital marketing
The important role of social media
Understanding customers in digital media
Assessment Methods and Criteria
valid for whole curriculum period:
In-class exercises
Case studies
Group assignments
Workload
valid for whole curriculum period:
Total 160 h (6 ECTS)
Lectures 42 h
Independent and teamwork: 118 h
Compulsory attendance, max. 3 absences
DETAILS
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
SDG: Sustainable Development Goals
8 Decent Work and Economic Growth
9 Industry, Innovation and Infrastructure
12 Responsible Production and Consumption
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language : English
Teaching Period : 2022-2023 Summer
2023-2024 SummerEnrollment :
Registration for courses will take place on Sisu (sisu.aalto.fi). Course available as a part of the Information & Service Business track of the Information Technology Program. Application to the program through itp.aalto.fi.