Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


After the course students understand the distinctive elements and conceptual frameworks/tools of startup/entrepreneurial marketing, and can apply the knowledge by identifying, analyzing and solving a real-life business problem. The course will also improve students' team-work, problem-solving, presentation, and negotiation skills.

Credits: 5

Schedule: 24.04.2023 - 01.06.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Jukka Partanen

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    The course will cover the core areas of startup/entrepreneurial marketing such as identifying market opportunities, analyzing market environment (special focus on customer needs), assessing promotional possibilities, as well as building partnerships and networks. These issues are discussed especially from the perspective of technology-based and growth-oriented firms.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Individual learning diary (ca. 20%), in-class participation (ca. 5-15%), individual peer-evaluated team contribution (ca. 10%), team assignment (ca. 5-10%), final project (done in teams for a real-life startup; ca. 50%)

  • valid for whole curriculum period:

    Interactive sessions: ca. 20-25 hours

    Interactive presentation sessions: ca. 10 hours

    Assignment + learning diary: ca. 15 hours

    Final project: ca. 90 hours


Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Spring V
    2023-2024 No teaching

    Enrollment :

    The number of participants will be limited to max 45 students. Admission to the course will occur in the following order: 1) students that are participating in the Creativity & Venturing minor or Aalto Ventures Program Minor/AVP Startup minor, 2) other students (prioritized based on registration order)