Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


Students will develop an understanding of two big issues that entrepreneurial businesses entering new markets face: (1) market and competitive analysis and (2) strategic positioning and dynamics. Students will learn to apply a number of theoretical ideas to analyse these issues, such as transaction costs, asset specificity, predatory strategies and price discrimination.

Credits: 6

Schedule: 27.02.2023 - 28.03.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Myrto Chliova

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    Entrepreneurial businesses from start-ups to established corporations enter new markets with innovative products and services. This course covers strategic considerations and analysis tools that are relevant for understanding the market that the firm is about to enter and for developing a strategy that leads to a successful entry and sustainable competitive advantage.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Midterm and final exams (online)

  • valid for whole curriculum period:

    Individual study and examinations 


Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Max 100 students can be accepted to the course.

    Teaching Language : English

    Teaching Period : 2022-2023 Spring IV
    2023-2024 Spring IV

    Enrollment :

    Students are admitted to the course in the following priority order: 1) Entrepreneurship and Innovation Management / Strategic Management in a Changing World students, 2) BIZ exchange students, 3) Other students.