Kursens beskrivning

LEARNING OUTCOMES

After completing the course, students will be able to:

• Identify and critically assess different strategic approaches to and rationales behind sustainability and CSR communication
• Identify and analyze some narrative and rhetorical strategies that contemporary organizations use in their sustainability and CSR communication
• Carry out stakeholder analysis for sustainability and CSR communication.
• Create audience-centered communication initiatives and strategies for sustainability and CSR management.

Credits: 6

Schedule: 17.01.2023 - 16.02.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Johanna Moisander

Contact information for the course (applies in this implementation):

Please contact Sofia Villo (Sofia.villo@aalto.fi) for all queries.

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

• valid for whole curriculum period:

  Corporate Responsibility Communication provides students with knowledge and capabilities that sustainability managers and CSR communication specialists need to analyze and respond to changing stakeholder expectations about corporate responsibility, accountability, transparency, and responsiveness. The course offers conceptual tools, analytical techniques, and best practices for (1) managing stakeholder engagement as a communicative process, and (2) developing effective sustainability and CSR communication initiatives and strategies for diverse organizations. Topics covered include sustainability and CSR reporting; corporate integrity; stakeholder dialogue; stakeholder analysis; rhetorical stratetegies for CSR communication; CSR storytelling; and challenges of CSR communication.

Assessment Methods and Criteria

• valid for whole curriculum period:

  Students will be assessed based on their course work on a scale of 0-5.

  The final grade will be a weighted average of the following separately graded course work:

  • A randomly selected learning assignment (20%) 
  • Final course paper (50%)
  • Oral presentation of the final course paper (30%)

• applies in this implementation

  Please note that the course starts with an independent learning module that consists of two pre-assignments. All students are required to complete these pre-assignments successfully to be able to participate in the course. Students who fail to complete the assignment will be unenrolled!

  
  

Workload

• valid for whole curriculum period:

  Workload 160 h (6 cr)

  • Independent learning module  20 h
  • Class meetings 20h
  • Learning assignments and group work for presentation and final report 120h

   

DETAILS

Study Material

• applies in this implementation

  All required readings and learning material will be specified in the MyCourses learning environment of the course.

Substitutes for Courses

• valid for whole curriculum period:

  Substitutes for Courses

Prerequisites

• valid for whole curriculum period:

  Prerequisites

FURTHER INFORMATION

Further Information

• valid for whole curriculum period:

  Teaching Language : English

  Teaching Period : 2022-2023 Spring III
  2023-2024 Spring III

  Enrollment :

  Maximum number of students: 70. Students are admitted to the course in the following priority order: 1) Creative Sustainability / Management and International Business students, 2) Students of the MSc programs of the Department of management studies, 3) BIZ exchange students / CEMS students / Other BIZ Master's students, 4) Other students.

• applies in this implementation

  Class attendance (80%) is expected, accordingly with the collectively agreed-upon policy of the department. Failure to attend class meeting may effectively result in a penalty to your grade. All learning assignments must be completed according to a pre-defined schedule. Failure to do so will result in a penalty (10% of the final maximum total grade/failed assignment) to your grade. 

Details on the schedule

• applies in this implementation

  The course starts with an independent learning module Tuesday, January 10, 2023. The first class session is scheduled for Tuesday, January 17 2023. Please note that all students are required to complete the independent learning module (according to a predefined schedule)to be able to participate in then course.
  

Beskrivning