Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


The learning objective is to develop the student s skills in doing academic/scientific research, i.e., specifying research goals and questions, searching for and applying academic literature and writing a research report. Each participant selects a sub-topic of marketing that interests him/her, learns to define a relevant research objective, and conducts independently a theoretical study on the topic. The aim is also to prepare the students for doing Master s studies and Master s Thesis research.

Credits: 10

Schedule: 08.09.2023 - 01.12.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Hedon Blakaj

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: Finnish, English


  • valid for whole curriculum period:

    Learning research skills, conducting and writing the Bachelor s Thesis study, presenting the study to the seminar group, and acting as an opponent to another student s presentation. Prior to the beginning of the seminar, students should attend the Turnitin introduction session on rules and regulations for plagiarism. In the Thesis study, the student rehearses argumentative writing. During the seminar sessions, the students discuss and critically evaluate each other s works and provide constructive feedback on ways to improve their research. In addition, the student has to write a Maturity Test on the topic of his/her Thesis, which demonstrates his/her expertise on the subject matter as well as skills in mother tongue (English for non-Finns).

Assessment Methods and Criteria
  • valid for whole curriculum period:

    1. Seminar sessions (23C99902). Physical attendance in all seminars is required for passing the seminar.
    2. Research plan
    3. Conducting and writing the Bachelor s Thesis
    4. Thesis presentation
    5. Acting as an opponent
    6. Active participation in the seminar discussion
    7. Result of the Turnitin plagiarism report

  • valid for whole curriculum period:

    2 cr, 54 hours


Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Teaching Language : Finnish

    Teaching Period : 2022-2023 Autumn I - II
    2022-2023 Spring III - IV
    2023-2024 Autumn I - II
    2023-2024 Spring III - IV