LEARNING OUTCOMES
The course will familiarize you with the new product development challenges and opportunities that product and service marketers face in complex (global) environments. You will obtain an understanding of the core approaches and concepts for developing user-centric innovations that allow firms to succeed in such fast-paced, fiercely competitive markets. In contact sessions, readings, and assignments you will gain knowledge of and will learn to apply the key managerial practices for managing a company s new product development in a marketoriented way.
Credits: 6
Schedule: 24.10.2023 - 30.11.2023
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Senni Kirjavainen
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
In this course, we explore business models and strategies that allow firms to operate and innovate to sustain their market position, capture new markets, and/or enhance their organizational effectiveness. We will discuss the importance of innovations for businesses and review different approaches to innovate. We will focus on the design thinking approach and apply it, and we will examine related frameworks, theories, and analysis techniques for creating break-through, user-centric and design-driven innovations.
Assessment Methods and Criteria
valid for whole curriculum period:
Compulsory individual and course assignments.
Workload
valid for whole curriculum period:
• contact teaching
• independent work
• individual and group assignments
DETAILS
Study Material
valid for whole curriculum period:
A collection of articles and book chapters assigned by the lecturer
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
SDG: Sustainable Development Goals
3 Good Health and Well-being
9 Industry, Innovation and Infrastructure
12 Responsible Production and Consumption
17 Partnerships for the Goals
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language : English
Teaching Period :
2022-2023 Autumn II
2023-2024 Autumn IIEnrollment :
The number of students admitted to the course is restricted to 50.
Priority is given to (1) Aalto BSc Marketing students, (2) Aalto BIZ exchange students, (3) open university students, (4) JOO-students, (5) BIZ students
Attendance at the last two sessions is mandatory. Students not attending will automatically fail the course.