MARK-E2022 - Contemporary Marketing Issues Reading Package, Lecture, 2.9.2024-25.11.2024

Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

The student learns about an advanced topic related to marketing. The topic varies, and is determined by the instructor. The course may focus on theory, research methods and/or practice.

 

Credits: 6

Schedule: 02.09.2024 - 25.11.2024

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Nora Bäckman

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    This is an independent and self-directed learning experience. Upon the completion of this course, the student will have gained:

    • advance knowledge on a contemporary marketing topic of their choosing
    • sharper critical thinking skills
    • a deeper understanding of how analytical thinking help in the field of marketing

     

Assessment Methods and Criteria

  • valid for whole curriculum period:

    To successfully complete the course, participants must choose the reading package, complete the assigned reading materials, provide critical insightful feedback and commentary on the assigned reading materials. Details on the evaluation criteria will be specified on the MyCourses page.

Workload

  • valid for whole curriculum period:

    6 credits, 160 hours:

    Studying the required readings and completing the associated learning assignments

DETAILS

Study Material

  • valid for whole curriculum period:

    You need to self-enrol to the MyCourses page that is used for the academic year for this course. No other MyCourses page will be used. In order to do so, search for “Contemporary Marketing Issues Reading Package” using the MyCourses search function and click the ‘Self-Enrolment’ button next to the course with the indication of the correct academic year.

    The self-enrolment key for the course is CMIRP2223.

    After completing the self-enrolment, please check that you can access all the files and submission functions on the course page. If you have any issues with the self-enrolment, please contact one of the instructors for assistance.

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Teaching Language: English

    Teaching Period: 2024-2025 Autumn I - II
    2024-2025 Spring III - IV
    2024-2025 Summer
    2025-2026 Autumn I - II
    2025-2026 Spring III - IV
    2025-2026 Summer

    Registration:

    The number of students admitted to the course is restricted to 50. Priority is given to Aalto students studying in MSc Programme of Marketing.

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof