AMNGT-E2013 - Strategic Marketing in Global Context, Online teaching, Open Uni, 28.10.2024-16.12.2024

Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

Credits: 6

Schedule: 28.10.2024 - 16.12.2024

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Minna Söderqvist

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    The course provides a theoretically grounded overview of developing and implementing marketing strategies in global dimension and scale. The course covers key concepts and principles of marketing - emphasizing the opportunities and challenges brought about by the global dimension - including decisions on product, pricing, distribution, and promotion. Naturally, the dynamics of competition and competitiveness is a red thread in the course. Globalization, world politics, trade regulation and the changes in firms’ operating environment overall are addressed, as are the needs to adjust marketing strategies and activities due to these changes.

DETAILS

Substitutes for Courses
Prerequisites

Vastuullisen käyttäytymisen periaatteet yliopistoympäristössä (voimassa 1.8.2020 alkaen)

Aalto-yliopiston opiskelua koskevat eettiset säännöt ja niiden rikkomusten käsittely