Syllabus

LEARNING OUTCOMES

Upon completion of the course students will be able to carry out quantitative empirical research. More specifically, they will be able to:

• Define research problems and research designs
• Understand the role of theory and concepts in empirical research
• Choose appropriate samples and empirical material for particular research problems
• Analyze empirical material
• Report empirical research
• Define appropriate evaluative criteria for empirical research

Credits: 6

Schedule: 09.09.2024 - 15.10.2024

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Sami Kajalo

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

• valid for whole curriculum period:

  The course introduces student to quantitative methods in business research, e.g.:

  • Role of theory and concepts in empirical research
  • Questionnaire design and data collection with quantitative surveys
  • Importing quantitative data to statistical analysis software
  • Basic computations: creating new variables
  • Cross tabulations and testing of statistical significance with Chi-square test
  • T-tests and analysis of variance (ANOVA)
  • Factor analysis
  • Cluster analysis
  • Regression analysis
  • Structural equation models
  • Construction of a research plan

Assessment Methods and Criteria

• valid for whole curriculum period:

  • Learning exercises (50%)
  • Exam (50%)

Workload

• valid for whole curriculum period:

  6 credits, 160 hours:

  1. Lectures
     
  2. Individual work
     
  3. Independent learning
     
  4. Exam
     

DETAILS

Study Material

• valid for whole curriculum period:

  Coursebook: Malhotra, N.K., Nunan, D., and Birks, D.F. (2020). Marketing Research: Applied Insight, 6. Edition, Pearson, ISBN : 9781292308722, ISBN : 9781292308760, obligatory, Chapters 1-5 and 10-30.

  Course slides and articles provided by the lecturer

Substitutes for Courses

• valid for whole curriculum period:

  Substitutes for Courses

Prerequisites

• valid for whole curriculum period:

  Prerequisites

FURTHER INFORMATION

Further Information

• valid for whole curriculum period:

  Teaching Language: English

  Teaching Period: 2024-2025 Autumn I
  2024-2025 Spring IV
  2025-2026 Autumn I
  2025-2026 Spring IV

Description