When reading session #2 readings (two book chapters, one published and one draft), you should pay attention to the ways data and algorithms are making organizations and management more efficient and effective. However, please also consider the limits of data: why and when might digital data lead managers astray? What are the boundary conditions under which the "data imperative" is actually helping firms do better?
Session #3 materials Folder
Session #4 reading: LinkedIn & Lynda case study (do not share beyond course participants!) URL