MUO-E3032 - Design Strategy and Entrepreneurship, 07.01.2019-15.02.2019
This course space end date is set to 15.02.2019 Search Courses: MUO-E3032
Topic outline
-
-
Please as a team go through the material. I suggest you distribute responsibility among team members to read a particular Article, Report or Other Material.
-
Everything is a Remix _ Imagination, Creativity and Innovation
some interesting video links (Everything is a Remix) concerning creativity! ... in particular
Everything is a REMIX Part 3. _ The Elements of Creativity http://vimeo.com/25380454
Everything is a REMIX Case Study _ The iPhone http://vimeo.com/81745843
-
You will find attached and below the designated time slots for the team mentoring sessions for this coming Friday. You can agree to change your time slots with an other team if they agree.
We will make this more flexible next time.
Design Strategy & Entrepreneurship
CoID DS&E, MUO–E3032, Period III (3). 07.01—15.02. 2019
Friday 11.01. (20 minutes/team)
Mentoring Sessions in Room F102
Team 1.
10:00–10:20
Team 2.
10:30–10:50
Team 3.
11:00–11:20
Team 8.
11:30–11:50
Lunch Break
Team 5.
13:00—13:20
Team 6.
13:30—13:50
Team 7.
14:00—14:20
Team 4.
14:30—14:50
Team 9.
15:00—15:20 -
Systemic Innovation and Integrated Platform Strategies _ Slide Deck
-
Nespresso + Sudden Coffee
Luxottica + Warby Parker
-
Week 2. Day 3. Business Models ... Folder
Business Models Articles + Villi's Presentation Slides
Massa, L., Tucci, C., & Afuah, A. (2016). A critical assessment of business model research. Academy of Management Annals, 2014
Bettencourt, L. A., & Ulwick, A. W. (2008). The customer-centered innovation map. Harvard Business Review, 86(5), 109.
Anderson, J. C., Narus, J. A., & Van Rossum, W. (2006). Customer value propositions in business markets. Harvard business review, 84(3), 90.
Chesbrough, H. (2007). Business model innovation: it's not just about technology anymore. Strategy & leadership, 35(6), 12- 17.
Amit, R., & Zott, C. (2012). Creating value through business model innovation. MIT Sloan Management Review, 53(3).
Zeng, M. (2018). Alibaba and the Future of Business. Harvard Business Review, 96(5), 88-96. -
Back in 2007 the five major mobile-phone manufacturers—Nokia, Samsung, Motorola, Sony Ericsson, and LG—collectively controlled 90% of the industry’s global profits. That year, Apple’s iPhone burst onto the scene and began gobbling up market share.
By 2015 the iPhone singlehandedly generated 92% of global profits, while all but one of the former incumbents made no profit at all.
-
You will find attached and below the designated time slots for the team mentoring sessions for this coming Friday. You can agree to change your time slots with an other team if they agree.
Design Strategy & Entrepreneurship
CoID DS&E, MUO–E3032, Period III (3). 07.01—15.02. 2019
Friday 18.01. (20 minutes/team)
Morning Mentoring Sessions in Room F102. Afternoon Mentoring Sessions _ location to be determined!As per agreement on Wednesday Morning.
Slot 1.
10:00–10:20
Slot 2.
10:30–10:50
Slot 3.
11:00–11:20
Slot 4.
11:30–11:50
Lunch Break
Slot 5.
13:00—13:20
Slot 6.
13:30—13:50
Slot 7.
14:00—14:20
Slot 8.
14:30—14:50
Slot 9.
15:00—15:15 -
Week 2. Day 5. _ Business Models Pattern Cards Folder
-
Week 3. Day 1. Design Thinking & Effectuation Folder
-
Week 3. Day 3. Design Thinking Crash Course + Folder
Please review the Business Model Canvas + File attached. This integrates 1. Design Thinking 2. Effectual Action 3. Ten Types of Innovation 4. Ten Questions for Entrepreneurs on the BMC.
-
DESIGN PLUS _ Organisational Change & Design Thinking (https://designfactory.aalto.fi/design-plus/)
DESIGNBITES _ Creative & Design-driven food & Beverage Ventures (https://designfactory.aalto.fi/designbites/)
DRIVE _ Design Thinking & strategising (https://designfactory.aalto.fi/drive/)
-
Design Strategy & Entrepreneurship
CoID DS&E, MUO–E3032, Period III (3). 07.01—15.02. 2019
Mid-Course Case Presentations
Team Case Analysis Presentation Sessions for Friday 25.01.
(5+5+5 = 15 Minutes/Team)
Morning Session in Room F102. Afternoon Session in Room L208
You will find attached and below the designated time slots for the team case presentation sessions for this coming Friday. You can agree to change your time slots with an other team if they agree.
Team 9.
10:00–10:15
Team 2.
10:20–10:35
Team 3.
10:40–10:55
Break
Team 8.
11:10–11:25
Team 5.
11:30–11:45
Lunch Break
Team 6.
13:00–13:15
Team 7.
13:20–13:35
Team 4.
13:40–13:55.
Team 1.
14:00–14:15. -
Please upload your teams (mid-course phase 1.) case analysis presentation slide decks today (25.1) by latest 23:55. The cut-off date is on Monday 28.1 at 16:00.
Please clearly indicate your team # and cases analyzed e.g., Team 9. 9.1 Maker Brand Co (Startup or Young Company/Organization) and 9.2 Jeffree Star (Larger Established Company, Corporation or Organization).
Startup or Young Company/Organization 1st. and Large Established Company, Corporation or Organization 2nd.
Thanks
-
Week 4. Day 1. Strategic Futurizing Begins Folder
What is Strategy? _ Michael Porter HBR Article
Three Strategic Approaches Slide Deck
BCG Strategy Canvas Slide Deck
-
For the Opens Space Workshop on Wednesday please review the following material.
Please decide among your team members who reviews and summarizes what, prior to the workshop session.
Ref.: INNOVATION PROCESSES
UNIVERSAL PROCESSES
Universal U_Process …
https://www.aether-force.com/theory-of-process-seminar-with-arthur-young/
https://vimeo.com/93676817
Theory U Process …
https://www.presencing.org/assets/images/theory-u/Theory_U_2pageOverview.pdf
CLASSIC PRODUCT DEVELOPMENT PROCESSESStage Gate Process …
https://www.stage-gate.com/
Waterfall / Cascade Process …
https://www.seguetech.com/waterfall-vs-agile-methodology/
Scrum Process …
https://www.softwaretestinghelp.com/kanban-vs-scrum-vs-agile/
DESIGN PROCESSES
Design Thinking Process …
https://www.interaction-design.org/literature/topics/design-thinking
Double (Triple) Diamond Process …
https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond
Design Sprint Process …
http://www.gv.com/sprint/
ENTREPRENEURSHIP PROCESSES
Agile Development Process …
https://www.smartsheet.com/understanding-agile-software-development-lifecycle-and-process-workflow
https://linchpinseo.com/the-agile-method/
Lean Startup Process …
http://theleanstartup.com/principles
Effectuation Process …
https://www.effectuation.org/sites/default/files/documents/effectuation-3-pager.pdf
Four Steps to the Epiphany Process …
https://www.youtube.com/watch?v=pXIZIasCp6I -
You will find instructions as to how to facilitate an Open Space Technology Working Session.
-
You will find attached and below the designated time slots for the team mentoring sessions for this coming Friday. You can agree to change your time slots with an other team if they agree.
Friday 01.02. (20 minutes/team)Morning Mentoring Sessions in Room F102. Afternoon Mentoring Sessions in Room R205
As per agreement on Wednesday.
Slot 1. Team
10:00–10:20. 1.
Slot 2.
10:30–10:50 2.
Slot 3.
11:00–11:20 7.
Slot 4.
11:30–11:50 8.
Lunch Break
Slot 5.
13:00—13:20 6.
Slot 6.
13:30—13:50 9.
Slot 7.
14:00—14:20 5.
Slot 8.
14:30—14:50 3.
Slot 9.
15:00—15:15 4. -
From a Strategic Design Perspective, Visualization, Simulation and Prototyping are the key to individual and collective Insight and Foresight and have the power and potential to revolutionize strategic thinking and planning processes in startups, as well as in established companies, corporations and not-for-profit organizations.Scenario Planning & Decision Making + Slide Deckhttps://www.youtube.com/watch?v=6aLvCVL6bGwScenario Planning: A Tool for Strategic Thinking
https://sloanreview.mit.edu/article/scenario-planning-a-tool-for-strategic-thinking/
Blue Ocean Shift …
1. Get Started
2. Understand Where You Are
3. Imagine Where You Can Be
4. Find (Design) How To Get There
5. Make Your Move (Do it)
Strategic Foresight Processes …
PASTAssess …
What Is? & What Are?
Why? & Why Not?
PRESENT
Imagine …
What If? What Could?
FUTURE
Decide …
What Should?How to Write a Mission Statement https://www.youtube.com/watch?v=1xs4I349cdc
How to Write a Vision Statement https://www.youtube.com/watch?v=7yBUBmciQBk&t=124s
-
The field of strategic design is growing. More and more organizations are asking designers to apply their principles, practices, tools and methods to help co-define and co-implement their (innovation) strategies and help organizations to become design-led.
Strategic Design: Eight essential practices every strategic designer must master
1. Envisioning
2. Inspiring
3. Simplifying (Clarifying)
4. Structuring
5. Aliging
6. Translating
7. Embracing
8. Educating (Learning) -
Please flip through the following material ...TYPES OF INNOVATION LENS ...Innovation Methods Mapping (Book Preview)https://issuu.com/humantific/docs/innovation_methods_mapping_book_preInnovation Methods Mapping (Slide Deck)https://issuu.com/humantific/docs/oslo_presentation_methodsmap1DSTEP–BY–STEP LENSLinear (Procedural) Process (1 Axis X)e.g., Design Thinking or Double Diamond Processes1DHEMISPHERIC LENSBalance (Polar) (1 Axis Y)e.g., Left-Brain vs. Right-Brain, Causation vs. Effectuation or Management vs. Leadership Approaches2DLEVELS / SCOPE / HORIZONS LENSProgress (Progressive) / Future Contexts (2 Axis X+Y)e.g., Danish Design Ladder / Steps or Industry / Synergy 4.0 Horizon2DQUADRANT LENS 4(2X2) (Position / Palette) (2 Axis X+Y)e.g., BCG Strategy Palette or Product Family & Generation Matrix3DORTHOGONAL LENS?8 (2X2X2) (3 Axis X+Y+Z)e.g., Eight Realms of the Multiverse
-
Reframing is an easy, four-step process that generates creative approaches for your own life and work. Reframing strongly held beliefs will help you to expose conventional wisdom that stands in the way of progress. By overturning these conventional wisdom's and gaining a novel perspective you will disarm skeptics and exploit the inability of others to think differently. Push the boundaries of innovation by completely flipping an idea and create new possibilities
Reframing will take you out of your mental comfort zone, enabling you to discover new perspectives and creative solutions. If you can make yourself chuckle during the process, then you’re on the right path. Anyone, anywhere can apply this technique without prior training.
The technique of reframing has been developed by Karim Benammar. The tool is extensively used at THNK School of Creative Leadership.
In order to help you with the steps, THNK has created an online tool called ReFrame that takes you through all the steps automatically, and mails you the outcome of your Reframe.
The methodology of Reframing is rooted in the theory of paradigms by Thomas Kuhn. The methodology and its background are explained in detail in the book “Reframing - The art of thinking differently”, available as an e-book on Amazon.
Who this course is for:- Anyone that dares to overturn conventional wisdom to discover new possibilities
-
Week 5. Day 5. Team Mentoring Sessions
You will find below the designated time slots for the team mentoring sessions for this coming Friday. You can agree to change your time slots with another team if they agree.
Friday 08.02. (20 minutes/team)
Morning Mentoring Sessions in Room F102. Afternoon Mentoring Sessions in Room R205See attached file.
Slot 1. Team
10:00–10:20. 1.
Slot 2.
10:30–10:50 2.
Slot 3.
11:00–11:20 7.
Lunch Break
Slot 5.
13:00—13:20 6.
Slot 6.
13:30—13:50 9.
Slot 7.
14:00—14:20 5.
Slot 8.
14:30—14:50 3.
Slot 9.
15:00—15:15 4. -
Presentation Tools, Tips & Techniques
Timing _ the single biggest reason why start-ups succeed _ Bill Gross.pdf
-
Final Case Presentations 25 Minutes (Total) / Team (20 Presentation + 5 Open Questions)
Slot 1. Team09:30–09:55 4.Slot 2.10:00–10:25 2.Slot 3.10:30–10:55 3.BreakSlot 4.11:10–11:35 1.Slot 5.11:40—12:05 9.Lunch BreakSlot 6.13:00—13:25 6.Slot 7.13:30—13:55 7.BreakSlot 8.14:10—14:35 8.Slot 9.14:40—15:05 5.
-