Webinar link: https://connect.funet.fi/identitychange/
Understand what organizational identity means
Gain an idea of how identity change can be approached
Watch: The Rise And Fall Of Victoria’s Secret (10:54)
Note that watching the video is important, because one webinar assignments is based on it.
Please come prepared to discuss the following questions:
What does organizational identity mean?
What are the different approaches companies can take when changing their identity?
Ravasi, D. (2011). Strategies of alignment organizational identity management and strategic change at Bang & Olufsen. Strategic organization, 9(2), pp. 103-135. doi:10.1177/1476127011403453
Soenen, G. & Moingeon, B. (2003). The five facets of collective identities: Integrating corporate and organizational identity, in Corporate & Organizational Identities. Can be retrieved from: http://web.b.ebscohost.com/ehost/results?vid=1&sid=9c3904a1-d617-4ff7-8dd5-f25abdf18154%40pdc-v-sessmgr03&bquery=(JN+%22Corporate+%26+Organizational+Identities%22)+AND+FT+Y&bdata=JmRiPWJ0aCZ0eXBlPTEmc2VhcmNoTW9kZT1TdGFuZGFyZCZzaXRlPWVob3N0LWxpdmU%3d
The rise and fall of Victoria's Secret, America's most famous lingerie retailer