16.5. (14:15 - 14:45) Identity change in organizations by Riikka Iivanainen & Meera Siva Nathan
Webinar link: https://connect.funet.fi/identitychange/
LEARNING OBJECTIVES:
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Understand what organizational identity means
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Gain an idea of how identity change can be approached
PRE-ASSIGNMENT:
Read: Escaping the identity trap
Watch: The Rise And Fall Of Victoria’s Secret (10:54)
Note that watching the video is important, because one webinar assignments is based on it.
Please come prepared to discuss the following questions:
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What does organizational identity mean?
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What are the different approaches companies can take when changing their identity?
Ravasi, D. (2011). Strategies of alignment organizational identity management and strategic change at Bang & Olufsen. Strategic organization, 9(2), pp. 103-135. doi:10.1177/1476127011403453
Soenen, G. & Moingeon, B. (2003). The five facets of collective identities: Integrating corporate and organizational identity, in Corporate & Organizational Identities. Can be retrieved from: http://web.b.ebscohost.com/ehost/results?vid=1&sid=9c3904a1-d617-4ff7-8dd5-f25abdf18154%40pdc-v-sessmgr03&bquery=(JN+%22Corporate+%26+Organizational+Identities%22)+AND+FT+Y&bdata=JmRiPWJ0aCZ0eXBlPTEmc2VhcmNoTW9kZT1TdGFuZGFyZCZzaXRlPWVob3N0LWxpdmU%3d
The rise and fall of Victoria's Secret, America's most famous lingerie retailer