A23C581 - Consumer Behavior, web course, 21.01.2019-01.03.2019
This course space end date is set to 01.03.2019 Search Courses: A23C581
Topic outline
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1. First individual assignment: Consumer culture
Deadline February 3rd at 23.59
In the first individual assignment, we will focus on consumer culture. Start by reading the following chapters and article:
Chapter 2: A consumer society
Chapter 13: Culture and consumer behavior
Fernandez, Karen V., Veer, Ekant & Lastovicka, John L. (2011), The golden ties that bind: boundary crossing in diasporic Hindu wedding ritual. Consumption, Markets & Culture, Vol.14(3).
Once you've read the materials, please complete the first individual assignment (see link below).