Topic outline

  • Week 1: Consumer culture

    1. First individual assignment: Consumer culture

    Deadline February 3rd at 23.59

    In the first individual assignment, we will focus on consumer culture. Start by reading the following chapters and article:

    Chapter 2: A consumer society

    Chapter 13: Culture and consumer behavior

    Fernandez, Karen V., Veer, Ekant & Lastovicka, John L. (2011), The golden ties that bind: boundary crossing in diasporic Hindu wedding ritual. Consumption, Markets & Culture, Vol.14(3). 

    Once you've read the materials, please complete the first individual assignment (see link below).

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Week 2: Perception, learning and memory