A23C581 - Consumer Behavior, web course, 21.01.2019-01.03.2019
This course space end date is set to 01.03.2019 Search Courses: A23C581
Topic outline
-
Choose one of the topics covered in the individual or group assignments (consumer culture; perception, learning and memory; the consumer microenvironment; motivation, values and lifestyle; the self; attitudes and decision-making;) and write a review of relevant academic literature, illustrating your chosen theories with practical examples from your own experience as a consumer. Detailed instructions behind the link below.