In this section, you will learn to know what is a theory or a theoretical framework. Theories and theoretical frameworks help you to understand a topic area, to classify things and to guide your research in useful directions, among others. The video demonstrates also two examples, one established framework called the Technology Acceptance Model (TAM), and another framework created by a Bachelor's thesis student based on the literature reviewed.
In this page, you will also find a link to a highly useful site that describes concisely over 100 theories or theoretical frameworks used in business and management disciplines.
What are theories and theoretical frameworks? (8 minute video)