A26E00800 - Global Marketing Management, 17.05.2019-17.06.2019
This course space end date is set to 17.06.2019 Search Courses: A26E00800
Topic outline
-
Business project introduction by Chief Business Development Officer Kristian Tornivaara, DA-Group - please check DA-Group's webpages and DARAD - https://www.da-group.fi/sectors/defence/products/#darad and iSNS - https://www.da-group.fi/sectors/defence/products/#isns
Hollensen ch 5-8
Project -based learning: defining roles and getting organised for the business project: building on strenghts of every team member
Making a project plan
Hollensen: Basics of global marketing ch 14 - 19
Service Design
Meyer, Christopher and Schawer, Andre (2007), Understanding Customer Experience, Harvard Business Review, 2007
-
Project plan File PDF
-
Int marketing plan File PDF
-
Some basics on services and internationalisation File PDF
-
Definitions of marketing File JPG
-
Some basics discussed during the lecture File PDF
-
Some basic concepts of Luostarinen's internationalisation process theory File PDF
-
Second part of today's class assignment File PDF
-