A26E00800 - Global Marketing Management, 17.05.2019-17.06.2019
Kurssiasetusten perusteella kurssi on päättynyt 17.06.2019 Etsi kursseja: A26E00800
Osion kuvaus
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Dr Sc (Mkt) Eiren Tuusjärvi, Brandiakatemia: Creating strong brands
Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010
Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global brands Compete, Harvard Business Review, September, 2004
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Brand questions Tiedosto PPTX
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Eiren Tuusjärvi slides Tiedosto PDF
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