A26E00800 - Global Marketing Management, 17.05.2019-17.06.2019
This course space end date is set to 17.06.2019 Search Courses: A26E00800
Översikt
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Dr Sc (Mkt) Eiren Tuusjärvi, Brandiakatemia: Creating strong brands
Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010
Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global brands Compete, Harvard Business Review, September, 2004
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Brand questions Fil PPTX
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Eiren Tuusjärvi slides Fil PDF
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