A26E00800 - Global Marketing Management, 17.05.2019-17.06.2019

Översikt

• Sat 18th May 9.15 - 16.30 ATTN VISITOR
  Business project introduction by Chief Business Development Officer Kristian Tornivaara, DA-Group - please check DA-Group's webpages and DARAD - https://www.da-group.fi/sectors/defence/products/#darad and  iSNS - https://www.da-group.fi/sectors/defence/products/#isns 

  
  

  Hollensen ch 5-8
  

  
  

  Project -based learning: defining roles and getting organised for the business project: building on strenghts of every team member

  Making a project plan

  Hollensen: Basics of global marketing ch 14 - 19

  
  

  Service Design
  

  Meyer, Christopher and Schawer, Andre (2007), Understanding Customer Experience,          Harvard Business Review, 2007

  
  

  
  

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    Project plan Fil

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    Int marketing plan Fil

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    Some basics on services and internationalisation Fil

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    Definitions of marketing Fil

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    Some basics discussed during the lecture Fil

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    Some basic concepts of Luostarinen's internationalisation process theory Fil

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    Second part of today's class assignment Fil

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