Fri 14th June 17.30 -20.00 ATTN VISITOR
Dr Sc (Mkt) Eiren Tuusjärvi, Brandiakatemia: Creating strong brands
Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010
Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global brands Compete, Harvard Business Review, September, 2004