A26E00800 - Global Marketing Management, 17.05.2019-17.06.2019

Fri 14th June 17.30 -20.00 ATTN VISITOR

• Fri 14th June 17.30 -20.00 ATTN VISITOR
  

  Fri 14th June 17.30 -20.00 ATTN VISITOR

  Dr Sc (Mkt) Eiren Tuusjärvi, Brandiakatemia: Creating strong brands

  
  

  Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010

  Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global brands Compete, Harvard Business Review, September, 2004

  
  

  
  

  • Restricted Not available unless: You belong to Global Marketing Management, Summer 2019 (Oodi)

    Brand questions File

    Powerpoint 2007 presentation
  • Restricted Not available unless: You belong to Global Marketing Management, Summer 2019 (Oodi)

    Eiren Tuusjärvi slides File

    PDF document