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A26E00800 - Global Marketing Management, 17.05.2019-17.06.2019

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Syllabus

Fri 14th June 17.30 -20.00 ATTN VISITOR

  • Fri 14th June 17.30 -20.00 ATTN VISITOR

    Fri 14th June 17.30 -20.00 ATTN VISITOR

    Dr Sc (Mkt) Eiren Tuusjärvi, Brandiakatemia: Creating strong brands


    Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010

    Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global brands Compete, Harvard Business Review, September, 2004



    • Restricted Not available unless: You belong to Global Marketing Management, Summer 2019 (Oodi)
      icon for activity Brand questions File
      Powerpoint 2007 presentation
    • Restricted Not available unless: You belong to Global Marketing Management, Summer 2019 (Oodi)
      icon for activity Eiren Tuusjärvi slides File
      PDF document

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  • A26E00800 - Global Marketing Management, 17.05.2019-17.06.2019
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  • Schools
    • School of Arts, Design, and Architecture (ARTS)
    • School of Business (BIZ)
    • School of Chemical Engineering (CHEM)
    • –sGuides for students (CHEM)
    • – Instructions for report writing (CHEM)
    • School of Electrical Engineering (ELEC)
    • School of Engineering (ENG)
    • School of Science (SCI)
    • Language Centre
    • Open University
    • Library
    • Aalto university pedagogical training program
    • UNI (exams)
    • Sandbox
  • CORONAVIRUS INFO
    • Koronavirus - tietoa opiskelijalle
    • Coronavirus - information for students
    • Coronavirus - information för studerande
    • Koronaviruksen vaikutus opiskeluun: kysymyksiä ja vastauksia
    • Effects of the coronavirus on studies: questions and answers
    • Coronaviruset och studierna: frågor och svar
    • Corona help for teachers
  • Service Links
    • MyCourses
    • - Instructions for Teachers
    • - Teacher book your online session with a specialist
    • - Digital tools for teaching
    • - Personal data protection instructions for teachers
    • - Instructions for Students
    • - Workspace for thesis supervision
    • WebOodi
    • Into portal for students
    • Courses.aalto.fi
    • Library Services
    • - Resourcesguides
    • - Imagoa / Open science and images
    • IT Services
    • Campus maps
    • - Search spaces and see opening hours
    • Restaurants in Otaniemi
    • ASU Aalto Student Union
    • Aalto Marketplace
  • ALLWELL?
    • Study Skills
    • Support for Studying
    • Starting Point of Wellbeing
    • About AllWell? study well-being questionnaire
  •   ‎(en)‎
    •   ‎(en)‎
    •   ‎(fi)‎
    •   ‎(sv)‎