Fri 14th June 17.30 -20.00 ATTN VISITOR

  • Fri 14th June 17.30 -20.00 ATTN VISITOR

    Dr Sc (Mkt) Eiren Tuusjärvi, Brandiakatemia: Creating strong brands


    Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010

    Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global brands Compete, Harvard Business Review, September, 2004



    • Restricted Not available unless: You belong to Global Marketing Management, Summer 2019 (Oodi)
      Brand questions File
      Powerpoint 2007 presentation
    • Restricted Not available unless: You belong to Global Marketing Management, Summer 2019 (Oodi)
      Eiren Tuusjärvi slides File
      PDF document
◄Mon 27th May 17.30 - 20.00 ATTN VISITORSat 15th June 9.15 - 16.30 ►